Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth.

Now, more than ever, revenue management is the cornerstone of running a successful and profitable hotel. The growth of data that’s now readily available as well as the ways to track and analyse it provides a wealth of new opportunities for your business to turn a profit. 

This can only be done by measuring and monitoring the supply and demand for your hotel rooms. It involves the use of data and analytics to help you keep track of supply and demand so you make predictions on consumer behaviour. This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel.

After setting our goals and expectations for each period, it is our job to come up with the way for you to achieve a steady flow of reservations. This includes daily monitoring of the property’s pricing position, proper channeling and making all necessary adjustments.

Regardless of how hard it might seem, it is our job to help you steer as many guests to book via your own website and increase the percentage of people who call you directly for a room. Our team can create strategic business plans and measurable direct sales initiatives to drive incremental revenue.

With our expertise, we develop business opportunities through various channels and sources. In order to proactively foster direct sales, we collaborate with the hotels marketing team to acquire new business, and explore opportunities with event organizers, corporate entities, online travel agencies (OTAs) and tour operators.

We will set goals and work to meet targets to increase bookings while maintaining healthy profit margins. In doing so, we keep a sharp eye on metrics such as room occupancy, revenue per available room (RevPAR), the average length of stay (ALOS), the average daily rate (ADR), and total revenue.

With our profound knowledge of the online hotel marketplace (booking.com, expedia etc.), we can guarantee that your property will be among the top of each market.

Our team will be the point of contact with each OTAs representative, assessing and evaluating their proposals. OTAs are amazing partners, but as former OTA Account Managers and as your consultants, we know how both sides work and we are able to properly evaluate which programs to keep and which to discard or interchange.

Starting from the basics, an updated and user-friendly website is the foundation of the reservation process. We can offer our expert advice not only on optimising your current website but also create a new one for you from scratch.

Your website is the easiest way to connect with future guests and advertise your facilities and services. At the same time, you must make sure that through the right website development process, you will be able to differentiate your company’s qualities from your competitors.

Displaying the right information, accompanied with high-quality images and well thought-out presentation will influence potential customers towards choosing you over your competitor. So what kind of information is the most valuable for you to showcase on your website, in order to have maximum impact?

One of the fundamental functions of a hotel is communication, both with potential as well as existing guests. This demanding task can be complicated and time-consuming.

As the guests experience begins before they even cross the hotel’s doorstep, the appropriate approach is of the utmost importance. We can handle communications with guests, both with those who have already booked, as well as those who haven’t made up their mind yet.

Our expert team will ensure frictionless communication between your front desk and the guest, no matter how demanding they may be.

One of your strongest headaches could go away. 

Social media has rapidly become one of the most important tools for hotels to reach potential customers and promote their facilities and services. Not only can social media be a powerful way to connect with customers, but it can also be used to collect data and monitor customer sentiment.

Social media management is the art of managing social media platforms and ensuring that the pages are on brand, useful and engaging. It requires a strategic approach, time and creativity.

Social Media play a constantly growing role in the increase of online sales and in clientele development. Having an attractive and updated page in all major social networking sites is a necessity. Not only will this bring direct bookings in the short run – it will also set strong foundations to create a solid brand in the long run.